Getting Started with MDx List Gateway
The two List Gateway contact databases, HomeBase™ and BizBase™, provide you popular summary counts. The MDx List Gateway option permits you to create more granular cross-tab reports and generate corresponding charts. Popular counts include ethnic owned businesses and number of generations in a household.
HomeBase™ data represents household counts since this data is meant for direct marketing information. As such, the summary counts should be used for directional insight as it is not intended to represent actual national occurrences.
BizBase™ is representative of the current contact business information as compiled by Infogroup, Inc. and further enriched by Claritas’ CultureCoding® process. We acknowledge that BizBase™ may not contain 100% percent of all business entities currently operating but will provide you with a substantial representation.